Author

Aaron Wall

Profile: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.

Posts by Aaron Wall:

    The Tools Between Your Audience And You

    March 19th, 2008

    Some tools exist because they are valuable and remove market friction. Others exist because they are perceived as being valuable, even if they are actually value destroying, or only valuable in rare circumstances. Valuable Tools of the Trade Outside of paying for a domain name, hosting, site design, and buying a few links you could [...]