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Editor's Note

Today's NetDummy will discuss several of the myriad of ways to advertise on the Internet freely and easily. Many people believe that the opportunities for free advertising on the Net are limited. However, a recent survey indicated that the Internet might contain as many as 8000 or more places to advertise for Free.

If you're building a new site, it's best to begin promotion before the site design is complete. You should research your options and plan your marketing strategy prior to launching your site so you can maximize your initial consumer base.

We hope that you find this newsletter interesting and useful.

patrick@netdummy.com

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Effortlessly Promote Your Site With Free Advertising, by Patrick Stoddard

Classified Ads and Newsgroups

   Posting Classified Ads

Classified ads aren't always the most effective method, but you can use them to test your headlines and ad copy. The number of responses will indicate their effectiveness.

When it comes to classifieds, there are three guidelines to follow:

   Post to the most relevant group

   Post from an address you don't mind receiving unsolicited email from.

   Make a note of when boards fill up and are refreshed.

Running a search from any search engine will provide numerous links for sites to post your free classified Ad.

For more information on this topic, click:
www.scamfreezone.com

   Posting to Newsgroups

Newsgroup Posting is Free, but do not Spam or it will cost you time and money and your service provider may disconnect your service.

The down side to Newsgroup Posting is that Your Advertisement Might Not Stand-Out, so it is critical that you post your ad using a number of different headlines.

Newsgroup Posting is a great way to test market an ad before paying for print advertising.

If you have never posted to a newsgroup, do not just start posting. Do a search for individuals marketing a similar product or service and read the information on appropriate newsgroup posting.

If you have posted to newsgroups, write two or three different ads and post them to appropriate newsgroups. When posting to a newsgroup, it is better to become part of an online discussion and use your signature file to promote your product or service.

Keep in mind that Newsgroup posting and respond may only represent a few percent of your website traffic.

A good place to start:
www.deja.com

For more information on this topic, click:
www.scamfreezone.com



Signature Files

A signature file is often the most overlooked form of promotion. It is a method of discretely advertising yourself and your website which is accepted across the Internet.

A signature file should be at most seven lines long and roughly 60 characters wide.

   For example:

   Sincerely,
   Cardinal Biggles
---------------------------------------------------------
   Inquisition.com: Nobody expects the Spanish Inquisition!
   Free conversion with every order of $500 or more.
   www.inquisition.com
   biggles420@inquisition.com
---------------------------------------------------------

For more information on this topic, click:

http://www.scamfreezone.com



Link Exchanges

   Link Exchanges- Create a Network of Business and Work Together
   to Promote Each Others Product and Service.

For some reason, many individuals believe that link exchanges will divert customers from their business. This might be the case if you are exchanging links with companies that market the same or similar product, but if I were selling sporting goods I would want to create a network of businesses that market products that appeal to my type of clients. For example, I would exchange links with travel sites and sites with outdoor recreation information.

Accomplishing link exchanges is easy. The best thing to do is put yourself in your potential customer's shoes. Ask yourself what other products or services they might purchase. Go to a search engine and pretend you're a customer. When you come across a business, send them an invitation to visit your website and suggest a link exchange.

For more information on this topic, click:
http://www.webdesignpros.net

http://adnetwork.bcentral.com



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We at the NetDummy Team would like to thank all our readers for reading NetDummy. The power of the Internet as a marketing tool lies in it's position as a free and low cost advertising solution. Do not expect to start receiving hits as soon as your site is on the Web. When it first goes live, the only people who know about it are you, your designer, and your site provider. Our next two issues will cover newsgroups and classifieds in more detail, so try to hang on until then.

If you feel there are any relevant topics not discussed in this article please feel free to bring it to our attention at:

patrick@netdummy.com

Sincerely,
Patrick Stoddard
The NetDummy Team

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