Brand has been called the most powerful idea in the commercial world,
yet few companies know how to consciously create a brand identity.
A brand is the proprietary visual, emotional, rational, and cultural
image that you associate with a company or a product. Your brand
identity includes brand names, logos, positioning, brand
associations, and the personality you want your company to show. A
good brand name gives a good first impression and evokes positive
associations with the brand. A positioning statement tells, in one
sentence, what business the company is in, what benefits it provides
and why it is better than the competition, and brand personality
adds emotion, culture and myth to the brand identity.
Pick A Name That Is...
- Easily spelled: Some namers consider this the top priority because
of e-commerce. If your customer can't spell you, they may not find
you.
- Easily pronounced: Remember the band the Oneders (aka Wonders) from
the movie That Thing You Do? Don't repeat their mistake.
- Reflects your market objective: Are you going to attach yourself to
the frontrunner's coattails and erode some of their equity (the
cola wars) or boldly create your own category (Yahoo!, Amazon)?
- Actual words: Coinages (new words), acronyms and initials face an
uphill battle. What chance would a company named Xerox stand today?
"Slim to none," says Brand Institute CEO James Dettore.
List courtesy of:
Bankrate.com
Where To Find Help
NameProtect.com
This is one of the world's leading trademark research firms.
Web Design Resource
http://www.lynda.com
Browser safe color palettes and other graphic tools.
List of Multimedia File Extensions on the Internet
http://www.lib.rochester.edu/multimed/appen.htm
Lists out file extensions with a description and what application
opens the file.
Every File Format in the World
http://www.whatis.com/ff.htm
This is a list of file name extensions or suffixes that indicate the
format or usage of a file and a brief description of that format.
Image File Format List
http://www.cica.indiana.edu/graphics/image.formats.html
This Web site contains a list of many of the most common image file
formats. It also contains information about what conversion filter(s)
support each format and some links to image file specs.
Let Matthew Lesko help you find the resources to pursue your dreams
Lesko.com
With LiveHelper.com you can
increase sales and gain that extra edge on your competitors
by allowing customers to ask questions and get answers
instantly.
LiveHelper.com
We at the Editorial Team would like to thank all our readers for reading NetDummy.
Sincerely,
Patrick Stoddard
The Editorial Team
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