A new client recently asked me to visit their web site and make some
recommendations. What I discovered was some very common errors. Let
me explain.
The biggest mistake most people make in marketing is trying to sell
a product, service or information that others simply do not want to
buy. That sounds silly, but it is true. In fact the majority of
entrepreneurs who fail in business do so because they either
overlook or completely dismiss this simple and obvious truth.
SELL WHAT PEOPLE WANT TO BUY!!!
Magic of Marketing Success
1) Firm belief in product service or information
2) Solves a common problem quickly and easily
3) Easy to implement, order, ship or deliver digitally.
4) Adequate margins
The Magic Explained
Why must you have a firm belief in your product? Think about it, how
can you hope to convey excitement, and enthusiasm to your prospects
if you don't firmly believe in the benefits your product offers?
Without a passion for what you are doing, it will be close to
impossible to persist day in and day out and maintain the motivated
discipline that is required to be a success in any venture.
A common definition of entrepreneur is problem solver. Every
successful business, product or service solves a common problem.
The problem can be one of time, money, physical, emotional,
motivational, spiritual needs, or anything--you name it. A result of
living in this fast paced networked world is that we all are
conditioned to not only want our problems solved but solved quickly.
By last week would even be better.
This intense desire for instant and easy gratification is really
an online marketer's dream come true. Never before has it been
possible to reach millions within moments.
As online marketers we also have to make it easy for our prospects
to purchase our products. Accepting credit cards is, by far, the
quickest way to increase your sales. Did you know that accepting
secure online orders can, in some cases, increase your sales by
as much as 400%?
Offer several options for purchasing, such as accepting
checks by phone, fax and postal mail. Be sure to explain step by
step how to order. If they have to think about it too long....
you may have lost the sale!
It amazes me to visit a web site and not be able to figure out how
to order what they are selling, or worse not even know what they
are selling. Always be clear, right from the get-go. Let your
visitors know what they are going to find there and offer them
something of value. Make it exciting and you will be turning
those hits into sales before you know it!
Having adequate margins or markups is vital to your success. If
it costs you $10.00 for a product and you think you're going
to sell it for $19.95, I hate to burst your bubble, but you will
find it exceedingly difficult to be successful. I recommend at
least a 4:1 markup. If your margins are not sufficient you will
not have enough cash flow to cover your expenses. Until next time...
* Article by Earl B. Hall of NetPower Publishing. Earl's site has
helped 1000's of small & home-based businesses profit online. Check
out their free software, business opportunities, manuals, web
services and more! Real money is being made on the 'Net -- visit
http://www.powerpub.com and get in on it... Can't get to the Web?
Subscribe to their FREE, weekly NetPower New-World Gazette:
mailto:subscribe@powerpub.com
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MailWorkz
We at the Editorial Team would like to thank all our readers for reading NetDummy.
Sincerely,
Patrick Stoddard
The Editorial Team
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