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[2004-02-26] Link Popularity Basics
Link Popularity is defined as the number of web sites linked directly to a particular web site. Building a web site is only the first step towards a successful presence on the Internet. In order to generate traffic for your site, web surfers have to be able to find it. Search engines like Google, Yahoo & AOL are the number one doorways to your site and in order for a surfer to find your site it needs to be optimized for; link popularity, keywords, text, image alt tags, urls and then properly submitted to the major search engines.
[2004-02-26] How to Create One Way Non-Reciprocal Links
Your site should have more incoming links than outgoing links and Incoming links are more valuable than outgoing links or reciprocal link trading.
[2004-02-26] Search Engine Toolbar Guide
Search engines, do you use them? Of course you do! Most if not all internet users use them at some stage or another, and why not, they are very easy to use, simply go to the address of the engine be it Google.com, Alltheweb.com or any other engine and enter keywords relating to what you want to find and viola!
[2004-02-25] What is a Domain Name and Why Do You Need One?
What is a Domain Name
A domain name in its simplest form is just an Internet Website address. Just as your house or apartment has its own unique identifying address for the post office, so does each and every Website in existence.
[2004-02-25] Web Prima Donnas
After just one year of having a web site I now feel compelled to write from the other side of the trenches.
[2004-02-23] Free-for-All (FFA) Sites
Free-for-All sites allow you to submit your site to them and have it posted on their site for a short period of time. While some think this is a useful exercise, professionals will cite it is an exercise in futility. There are no benefits in posting to those sites.
[2004-02-20] Ten Tips for Choosing a Good Domain Name
What makes a good domain name? Well, it's a subjective issue, of course, but here are ten tips to point you in the right direction.
[2004-02-20] Internet Marketing Made Simple
There are many people every day jumping into the online world. With more and more people using the internet the floodgates of internet users are opening wider everyday. But how, as a home business owner, can you expect to compete with the "big dogs" of the internet and dip your cup into the profits as well?
[2004-02-20] Simplify Your Web Site for Clarity and Ease of Use
There are plenty of web sites out there in which basic elements of design are ignored. The viewer may experience overkill and frustration, instead of gently receiving the message or information. Here are some simple ways to help clarify your web site's message for your company or organization. Use the web as a tool for sales, community contact, and to improve, rather than detract from a business entity's image.
[2004-02-20] 6 Tips To Improve Your Business Website
There are six important characteristics that can play a major role on the impact your website has on prospects. Outlined below is the importance of each characteristic and tips on how to maximize your potential. It is always important to tailor everything you do to what your customer is expecting, doing so will help keep you one step ahead of the competition.
[2004-02-19] Add-On Domains, Parked Domains and Sub-Domains
Once you have a website up and running, you may want to launch other websites. The default way to do it is to register new domain names and open new hosting accounts. However, opening new hosting accounts can be expensive, especially if you still have plenty of free space and bandwidth available in your original account. Fortunately, it is possible to share the web space and bandwidth of your original account among different sites.
[2004-02-19] Autoresponder Basics
What is an autoresponder? An autoresponder is simply an automated email program that responds to an incoming email automatically, with a pre-written message.
[2004-02-19] The Case for Minimalist Web Page Design
With the increased affordability of web space and bandwidth, the growing use of high speed modems, and the abundance of implementation technologies like Flash, audio and video, comes the temptation to overuse them in web page design.
[2004-02-19] Flash Web Design: Pros and Cons
Flash is a powerful web technology that achieves a high level of visual impact from the graphical point of view. Unfortunately, it is widely misused in web design. There are still many problems with Flash, especially related to usability and search engine behaviour; we need to thoroughly understand what those problems are before we decide to use Flash for our site.
[2004-02-09] Getting Your Site Noticed
There you are with your Web Site and absolutely no one knows your address. What do you do next?
[2004-02-05] Can Visitors Figure our What your Product is?
In the past few weeks, I've become increasingly aware of a major problem among websites: It's very difficult to figure out what the site is actually selling.
[2004-02-05] 3 Case Studies on Using Color for Organization
One of the aspects of web design that fascinates me the most is color. Color is a very useful tool that can be used with powerful effects in a website. It's particularly useful in organizing elements effectively and in creating well-designed page layouts.
[2004-02-05] Help! My Site isn't Selling Anything!
A few weeks ago, I received a question from a reader who saw one of my articles in WebProNews. Howard wrote to tell me that his site receives over 30,000 visitors per month, but he's not making sales. His question is pretty basic: Why?
[2004-02-05] Anticipate How Visitors Search and Evaluate
If you want a truly successful site, it's imperative that you learn to anticipate how your visitors operate. After all, your site is dependent on how your customers think, not how you think.
[2004-02-05] What's Your Most-Desired Action?
The whole point of a website is to get visitors to take action. If there isn't a particular action you want visitors to take, then you probably don't need a website.
[2004-02-05] Hide and Seek is a No-No!
A lot of times, browsing a website is sort of like playing hide and seek.
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