If youâ€™re a regular reader here, youâ€™ll know one of my pet peeves is the (more often than not) crappy pitches that PR agencies and consultants send to bloggers.
Itâ€™s almost like thereâ€™s a bulletin board somewhere that says if you have a campaign or product to launch, and you want bloggers to write about you, you treat them like idiots.
You can send pitches that make absolutely no sense, or you canÂ make it completely impersonal
and almost meat-market in approach.
Of course, there are always great examples ofÂ how to do a blogger outreach well
, and how to reallyengage a blogger
in a way that truly encourages engagement and appreciation from the blogger.
Sadly, the good ones still seem to be outnumbered by the bad ones.
Which is why Forth Metricsâ€™ new ebook,Â The Best Practice Guide for Blogger Outreach
is such a well-timed and much-needed read.
Compiling best practices and examples of how PR and bloggers can get along better with each other, this ebook is literally the blueprint for all PR practitioners to follow if they want to successfully connect with a blogger and his or her audience.
It includes words of wisdom from the likes of respected professionals Shelly Kramer, Paul Sutton, Gini Dietrich, Tonia Ries and many more, all of whom understand the core principals of successful blogger outreach and relations.
Oh, and it includes some Scotsman as well, if that floats your boatâ€¦
The ebook includes:
- How to set objectives for an outreach campaign
- How to research a campaign properly
- How to develop relationships with bloggers
- How to approach a blogger and what you can offer them
- How to optimise your approach
- How to track and measure your performance
- How to keep a â€˜win-winâ€™ relationship going
- All supplemented with loads of tools and resources
Itâ€™s available for free, and really is your primer for your next blogger outreach campaign â€“ and will probably stop curmudgeons like me writing about your latest bad pitch. Who can argue with that?
Get your copy by clicking the image below.
About the Author: VP, Partner Strategy at Jugnoo Inc., an internet and media technology company for consumers and business. Award-winning marketer and blogger, and author of The Parables of Business, offering business strategies and advice through the art of storytelling. All thoughts on this blog are my own, and do not necessarily reflect the views of either employers and/or clients.