One old-skool marketing technique that will always hold true is the value of the catchy headline.

The headline, given its power to convey meaning quickly, is more important than ever. Attention spans are limited. Media messages flood the channels. We’re busy. The function of the headline is to grab our attention and pull us deeper into the message.

Many books have been written on how to craft great headlines. I’m going to quote from the advertisers bible on the topic, Tested Adverting Methods by John Caples. Caples identifies three main classes of successful headlines.

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How many domain names do you own? One? Five? Over one hundred? You would probably be surprised about how many domain names I own and how many I have developed. Some are currently parked using a domain parking service. Yet some of the domain names I own redirect to currently developed web sites. And I acquired them just for that purpose: to redirect to an existing web site. Enough about me, though. Let’s think about your existing domain names, what you’re doing with all of them right now, and domain names that you could acquire in the future.

Domain names you’re not using

If you own more than one domain name, then what are you doing with the other ones? Did you register them and they’re just sitting there…making someone else money? Seriously. Like many people, they have bought domain names and they never did anything with them. Nothing. Nada. Zilch. If you typed them in the browser right now they would come up with a “Godaddy web page” or other landing page by the domain registrar…advertising that Registrar’s service and (you might now know this) it is making that registrar money when people click on the PPC ads on that domain name.

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