Navigate Using Search Engines Not the Address Bar

Posted on July 21st, 2008 by Roderick Ioerger

Marhsall Kirkpatrick of Read Write Web makes a supposition that may be inherently incorrect.

A huge number of people online don’t know the difference between their browser’s address bar and search bar. Let’s keep that in perspective. What will it take for them to learn?

That particular point has created a great conversation over at Read Write Web including an extremely well thought out response from John Andrews.

The path to Amazon.com via Google is a richer experience for her [a user] than the direct navigation path, without much cognitive overhead and without much perceived risk.

To read John’s entire response head on over to Read Write Web. I however believe that another commenter, Jahbuh, got it right when he said;

The answer is very simple – People feel safer with Google correcting their mistakes than the typo sending them to a virus, porn laden site. How many times has a slip of the finger sent you to a site you would never visit? Do a Google search and even if you do a typo somehow Google still points you to the site you want to go to.

Essential Steps to Enhance your Search Engine Rankings

Posted on July 9th, 2008 by Navneet Kaushal

For all the those small businesses, who aren’t able to afford expensive search marketers or do not have time to spare to attend search engine marketing conferences or read SEO related books, there is finally a remedy to improve your search engine rankings. Over at Pandia, there is a very interesting and a highly informative post, highlighting 5 essential steps aimed towards enhanced search engine rankings. However, these tips and suggestions should only be applied by those, whose websites and blogs aren’t targeting a very competitive area.

  1. Identify Right Keywords and Incorporate Them in Your Headlines: Find out what search terms your target audience will use when looking for the kind of information, goods or services your site provides. You need to use relevant keywords in your headline to make the search engines identify your website as per the user query. It would be advisable for you to use Wordtracker for such a task as it is known to one of the best tools in this field.