Website Optimization For Google

Posted on April 23rd, 2008 by Scott Van Achte

In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.

In this three-part series on How to Optimize for Google we will touch on a number of important aspects for top Google rankings including website optimization, links, Google Webmaster tools, and a number of other considerations.

The focus of Part 1 will be on page website optimization.

THE RIGHT KEYWORDS

This article is not about keyword research so I will not spend too much time on this topic, however, I felt it was important to at least brush on this slightly. If you are interested in reading more please see Keyword Research for Organic SEO.

Improve Your Social Media Success

Posted on April 7th, 2008 by Bill Hartzer

Did you know that there are three simple alphabet letters that can make or break your social media campaigns? So many times we overlook these three letters and never realize that they can help improve your social media profiles’ success. In fact, many top social media users use this and often we don’t realize that they’re using these three letters to make them successful.

What are these three letters? RSS. Yes, it is probably not surprising and we’ve all heard it before. Most of the time we associate RSS as being from our own site and our own blog; many blogs automatically create an RSS feed of the content, allowing you to syndicate it on other sites. But did you know that many social media sites (social bookmarking sites) automatically create an RSS feed of everything that you’ve bookmarked?

Most likely you’ve spent time promoting the RSS feed of your blog and you’ve tried to get more people to subscribe to your blog’s RSS feed. But, how often have you looked at the RSS feed of your social media profiles that are available? Did you know that many social media sites give you an RSS feed of everything that you’ve submitted, voted on, or otherwise participated in? By promoting the RSS feed of your social media profiles, you’ll drive more traffic and build links; which will help you in the long run.