We have heard from Matt Cutts on many issues either through his blog or through the videos. The NOINDEX tag has been deliberated upon before by him, see: Handling Noindex Meta Tags and Google even made changes to how the tag was implemented, see: Google Accepts The “noindex” Directive In The robots.txt, Temporary or Permanent?.

Some time back Google came up with a video about removing your websites from its index, and later when it was discussed at one of the forums, many came to know for the first time, that the remove url feature came with an expiry of 90 days.

The latest post from Matt comes as a policy discussion about NOINDEX and how Google should treat the NOINDEX meta tag.

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These days, as more and more companies come to the conclusion that their 1990’s built websites with the animated gifs, static backgrounds, and auto-playing midi files have seen their prime, they begin to enter into a world of redesign.

While creating these new websites with the sleeker look, and cleaner file structure is a smart move for the future, the risk and complications caused by changing URL’s and the impact this has on search engine rankings is very real.

This is where redirects come in. Using the correct redirect, in most cases a permanent 301, is key to helping maintain your existing rankings, whether your site is undergoing a complete face lift, or if you simply want to move a few pages around.

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