6 Ways to Refresh Your Stale Digital Marketing Campaign

Posted on March 22nd, 2016 by Stoney deGeyter

No two web marketing campaigns are the same. Show me two sites in the same industry, selling the same products or services and I’ll show you two unique web marketing campaigns. That’s because no two web sites are identical. Or at least they shouldn’t be.

Far too often, though, web marketers try to standardize their web marketing strategies in a way that can easily be sold to every customer that comes along. I can tell you this, if you’re buying a standardized strategy, you’re getting a stale campaign!

Every website brings its own unique challenges that require a fresh approach. And any web marketing campaign that is set in a routine can eventually become stale, too. Even as you’re getting results, you find that there is a point of diminishing returns. If you’re in that stale zone it might be time to shake things up a bit and look for fresh opportunities.

How to Succeed at Facebook Advertising (or How to Fail)

Posted on February 4th, 2016 by John Jantsch

Marketing Podcast with Nicholas Kusmich

There are lots of experts and gurus out there telling you now is the time to get on Facebook advertising. While some are treating it like the next get rich wave most agree – to be successful you need to create to target precisely and create personal experiences.

In other words, if you ad is promoting something to do with SEO, your content or landing page better specifically offer some great SEO info and value.

How to Get More Mileage from Your Blog using Twitterbites

Posted on December 2nd, 2015 by Stoney deGeyter

A few years ago, I wanted to write a blog post that was perfectly promotable on Twitter. Now, when most people think about promoting a post on social media, it’s all about coming up with a really clever title that grabs attention. Nothing wrong wtih that, but it’s not quite the direction I was going.

My goal was to write an entire post that could be shared on twitter. Every word. This was the result.

Did I accomplish what I set out for? Arguably, I did. Every paragraph makes a point and is less than 140 characters; perfect for a tweet. I didn’t always leave room for a short URL linking back to the post, but that was beside the point. Besides, I just wanted to see if it could be done (kind of like a scientist, or a Hollywood exec). I wanted to show that we have to embrace a new way of thinking, especially for social media.

I made the point in the that post but I’ll make it again here: Not every sentence you write needs to be tweetable. However… we need to write tweetable content. The soundbite has become the twitterbite.

It might be worth the effort, while reviewing blog posts prior to publication, to see if you can change any sentence structures to be more tweetable.

For example, two paragraphs above originally read “I made the point in the linked post that not every sentence you write needs to be tweetable. But we do need to write tweetable content. The soundbite has become the twitterbite.” A slight modification made everyting after the colon tweetable in multiple forms:

Tweet: Not every sentence you write needs to be tweetable. However… We need to write tweetable content. The soundbite has become the twitterbite.

Tweet: Not every sentence you write needs to be tweetable. However… We need to write tweetable content.

Tweet: We need to write tweetable content. The soundbite has become the twitterbite.

Most of my changes were merely cosmetic for copy/paste… making sure sentences start with a capital letter and all that. It probably wasn’t necessary, but I’m a perfectionist about such things.

When you push out blog post titles, you’re being promotional. When you push out portions of content from your blog post, you’re being helpful. It’s up to you if you want to link each tweet back to the original post. Again, it’s a promotion vs. help issue. I suggestion finding a good balance.

Of course, this type of promotion works with more than just blog posts. Presentations, ebooks and other content can also just as easily be broken down into tweets. Some of those may link back to the source and some will just be for educational purposes only. Either way you’re providing value to your readers, just in different forms.

How To Create A 2016 Media Budget For Social

Posted on October 26th, 2015 by Misi McClelland

The days are not past when we can turn to key social platforms and expect that through organic reach we are going to hit and engage our fans and followers.  It’s supply and demand.  There isn’t enough real estate in newsfeeds (or a person’s day) for all messages to be seen.  To compete for space and get significant and applicable reach, a paid strategy needs to be implemented against social efforts. From that point, here are some key questions you can ask yourself to shape your media budget.

Make Sure Your Website is Mobile-Friendly with This Handy Checklist

Posted on August 26th, 2015 by Stoney deGeyter

More and more people are moving away from desktop and laptop computer usage and moving into portable devices such as smartphones and tablets. While I don’t believe desktops and laptops will ever be replaced completely, we do have to begin to think outside the old-school design box when it comes to developing and optimizing our websites.

I Know Why Your Blog is a Ghost Town. Do You?

Posted on July 22nd, 2015 by Stoney deGeyter

 

So your posts aren’t getting read.

You’re publishing regularly, you socialize your posts, and you even engage with influencers online. But for whatever reason, your blog traffic isn’t what you hoped. What can you do?

Let’s start with the assumption that your content is good. You know your subject matter, and your posts are truly helpful to the audience you want to reach. Let’s also assume that your writing is easy to read, you add visual appeal to each post, and you’re actively promoting it. Yet given all that, your readership isn’t growing.

You may not know the problem, but I do!

How to Write a Tweet!

Posted on May 13th, 2015 by Glenn Letham

Sounds simple enough right? Jot down 140 characters (max) and hit send, that’s it! Well, indeed that is what most people do, however, it really isn’t that simple, particularly if you expect some engagement. Thanks to the crew at Hootsuite, they’ve reminded us of several important elements that you must consider when crafting a tweet – some good reminders here.

Steps To Setting Up a Facebook Ad Manager

Posted on January 21st, 2015 by Katrina Crowell

….When they don’t have an existing Facebook Ad Manager account??

Recently, I was helping a client launch a Facebook Advertising campaign that I was going be managing. Eager to get the campaign launched, I shared with our client the usual instructions for adding a new Ad Manager to your Facebook account, which is simple as adding a new user under your Ad Manager Settings. 

How to Post Articles on LinkedIn

Posted on July 9th, 2014 by Bill Hartzer

Since there has been a lot of talk and controversy in the SEO community about guest blogging, and how guest blogging is either dead or not dead, a lot of people have been looking for other platforms where they can post their articles. Well, now there is a great new platform (site) where you can post article: LinkedIn.

What Is the Best Way to Manage Multiple WordPress Sites?

Posted on November 25th, 2013 by John Jantsch

Now that more and more businesses are using WordPress, more and more people find the need to manage multiple WordPress sites. Obviously if you’re in the business of managing or working on sites for clients you have this need, but increasingly many businesses choose to create and maintain multiple sites for things beyond their main business presence such as community portals, products launch sites, group blogging projects, books and more.

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