So your posts arenâ€™t getting read.
Youâ€™re publishing regularly, you socialize your posts, and you even engage with influencers online. But for whatever reason, your blog traffic isnâ€™t what you hoped. What can you do?
Letâ€™s start with the assumption that your content is good. You know your subject matter, and your posts are truly helpful to the audience you want to reach. Letâ€™s also assume that your writing is easy to read, you add visual appeal to each post, and youâ€™re actively promoting it. Yet given all that, your readership isnâ€™t growing.
You may not know the problem, but I do!
Sounds simple enough right? Jot down 140 characters (max) and hit send, thatâ€™s it! Well, indeed that is what most people do, however, it really isnâ€™t that simple, particularly if you expect some engagement. Thanks to the crew at Hootsuite, theyâ€™ve reminded us of several important elements that you must consider when crafting a tweet â€“ some good reminders here.
Iâ€™m heading to Miami on a business trip and want to line up a few extra meetings with companies in my field. Is there a way on LinkedIn that lets me easily search my network by title and location?
Of all the different social media networks, LinkedIn has one of the most powerful and sophisticated search systems available. Makes sense if you think about it because everyone who signs up on LinkedIn then immediately fills in tons of personal information, including title and geographic location. Better, as people endorse you, they add a rich world of keywords around your profile too, allowing even more powerful search matches so that if your title is â€śSalesâ€ť but your expertise is automotive or boating or similar, both can be matched.
Iâ€™ve been posting some videos on Twitter. Fun. But can I also embed just the video content on my wordpress blog? Not the whole tweet, just the video.
You certainly can embed either the entire tweet â€” as it sounds like you know â€” or just the video you posted on Twitter onto a page or entry on your WordPress blog. For that matter, Twitter offers up HTML embed code so you could theoretically paste that code on any page, even in a signature or email message, a newsletter or a comment on someone elseâ€™s site (if they allow open HTML access, which is unlikely, now that I think about it).
Iâ€™m just starting with WordPress and want to know if itâ€™s possible to embed graphics and photos by simply linking to them elsewhere on the Internet, rather than having to upload everything?
Thereâ€™s no question that the most engaging blog posts are those that have images, and that more images (well, within reason!) are better than less images. Weâ€™re visual and so photos, pictures, graphics and illustrations are all excellent additions to a blog entry or article. The wrinkle is this pesky thing called copyright. If I include an image here on my site, it becomes my intellectual property and legally I gain a level of copyright protection that helps prevent others from capitalizing on my work and imagery.
â€¦.When they donâ€™t have an existing Facebook Ad Manager account??
Recently, I was helping a client launch a Facebook Advertising campaign that I was going be managing. Eager to get the campaign launched, I shared with our client the usual instructions for adding a new Ad Manager to your Facebook account, which is simple as adding a new user under your Ad Manager Settings.Â
You are by no means alone in wresting control of your Facebook newsfeed from the algorithms that the system uses to decide what you should find interesting. In fact, since itâ€™s such a self-reinforcing loop, there are times I feel like the vast majority of my Facebook news is from a tiny subset of my circle of online friends. And Iâ€™m right. Itâ€™s hard to interact with or create â€śengagementâ€ť with content that you never see, right?
I use LinkedIn quite a bit and would like to have the LinkedIn search box on my own Web page rather than having to go to their site to do searches. Doable?
Well, thereâ€™s the easy part and the hard part. The easy part is to have a search box on your page that lets you enter a pattern and take you to LinkedIn to have the results displayed. The really hard part would be to duplicate all the suggestions that naturally show up as youâ€™re typing in a search on an actual LinkedIn page. That involves some fancy programming, both on the display side and behind the scenes.